Currently feeling:
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In an effort to become more in tune with moviegoers' opinions on the film business, the Motion Picture Association of America announced Tuesday a new online panel, My Movie Muse.
Hoping to engage 7,500 participants initially and ramp up to 15,000 by next year, the MPAA created Muse in order to periodically survey participants about movie-related topics, from theater attendance to home video rental, advertisements and piracy.
"The opportunities for innovative new distribution models, the competition from other entertainment sources and the transition to digital cinema and television make it ever more important for us to stay in close touch with consumers on the range of issues that affect us," MPAA chairman and CEO Dan Glickman said. "Focused, consistent input from people outside the movie business can help better inform the industry during these evolving times."
The MPAA intends to survey participants quarterly and hopes they will act as unofficial advisers to the film industry.
Reuters/Hollywood Reporter